Yes, you need a writer to help you educate, build trust, tell a better story and convert all those eyeballs on your website into new customers. Professional writing is not just a cost; it's an investment in the success of your business. Hire a an experienced writer and start reaping the benefits of effective, engaging content.

There are many reasons to hire or not hire someone, and the cost should be pretty far down the list. You also have to do some of the work before you hire someone. You have specific needs—beyond just the money—and anyone you hire should check off those boxes.

I'll be honest: I don't love AI, but I'm not quite ready to abandon it yet. We have to get to know AI, understand it, look the beast in the eye, and then decide how to proceed with it, without it or against it.

In learning more about AI, I found some significant challenges that some might not realize.