No one: … You: Do I Really Need a Writer?

I’ve had to answer this question more times than I can count. And many times, I hear one of my favorite lines: “I can write; I don’t think we need a writer." After which, I muster all of my self-control and not reply with, "Okay, great, then why aren't you writing?"

The truth is you are probably capable of the act of writing. But, can you write well? Do you have the time? Can you write compelling content and copy that converts? Can you include keywords in a meaningful way? Spoiler alert: the answers to these questions is almost always no.

You DO need a writer. If, for no other reason, than to stop you from making typos and spelling and grammar mistakes. There really is enough junk content out there. You deserve a profesh.

Hi, I'm Amy, and I'm a professional writer. Please let me help you. I've seen lackluster websites, pitiful pitch decks, careless campaigns, typos, shoddy blogs, and bad writing. And I’m here to tell you that it doesn’t have to be like that.

A professional writer can create content that will educate and persuade and copy that will tell your story in a meaningful way. Why wouldn’t you hire a writer?

What's So Bad About Hiring a Professional When You Need One?

If you were selling property, would you call a realtor? If you had a health problem, would you call a doctor? Sometimes you need a professional's help. There is no shame in that. Calling a professional gives you time to do the things you need to do and things that you're good at without ignoring stuff like updating your website, creating a new pitch deck, composing thoughtful blogs and articles and much more. Hiring a professional copywriter is probably more efficient than suffering through meh content or trying to find time to do it all yourself. Being a business owner is hard, stop thinking that you have to do it all yourself. Hire a professional. I promise it's okay. 

You Don’t Have the Time

Many times, after hearing, "I don't need a writer," I challenge someone to actually do the writing themselves. I give them some ideas and a timeline and tell them I'll check in and see how far they've gotten. I even offer to proofread/edit for free. Sounds fair, right?

Guess how often I've had to proof/edit those would-be customer pieces? None. Not one single person has been able to make writing a priority. Bleak, right?

I get it. Business owners are busy doing other things, and writing is not a priority, even though you need it (badly). If it's not in your wheelhouse and you don't have the time, don't take it on. I give you permission to hire a real writer to tackle it. Trust me, it's worth it.

AI is Not Going to Close the Deal for You

Yes, I know you love AI. And that's cool, but it's not necessarily the panacea you are hoping for. It can only do so much. The cold, hard truth is that you (your staff, your team) will have to do some of the work yourself. You can't ask a program or a bot to do the same job as a human and expect stellar results. No kidding. That's not a comment on you, your product, or your team but AI might not quite get it across the finish line. A professional writer brings a unique perspective, creativity, and understanding of language that AI simply can't replicate. You're going to have to either do the work or hire someone who can help you. Yes, you have to do the work.

Wanna talk more about AI-generated content? I'd be happy to.

Everyone Hates Talking About Themselves

Also, have you ever noticed that talking about yourself or your company is hard? You're bragging or exaggerating or an egomaniac who has an unhealthy fascination with their own company. Fear not, dear reader, if you hire a professional, you’ll have an ally to help you talk about how great your company is and how amazing your products and services are. And you deserve that. A professional writer can suss out the features and benefits that are eluding you. And they will make it sound genuine.

Bottom Line: Is Your Current Content and Copy Working?

If you have to ask, I think it's not working as well as it could. No one can afford a random selection of words in their marketing, on their website or associated with their brand. You need a writer who understands your goals and can create copy that resonates. If not, why bother with any of it?

TL.DR: Yes, you need a writer to help you educate, build trust, tell a better story and convert all those eyeballs on your website into new customers. And calling a professional is likely the right path. Yes, it will cost money, but imagine all the revenue you might be missing out on because your content isn’t working for you to engage your customers and would-be customers. Professional writing is not just a cost; it's an investment in the success of your business. Hire a an experienced writer and start reaping the benefits of effective, engaging content.